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Lacoste is a brand born from the inventiveness of a tennis champion, Rene Lacoste, who created the very first Polo, initially for his own use and that of his relatives, to be both relaxed and elegant on thee courts as in life. Nicknamed ” the Crocodile” by the press in the late 1920s when he won multiple Grand Slam titles, René Lacoste had the animal embroidered on the blazer he wore on the courts, before making it into the logo. of his famous Polo.