Hairstory was born from a fundamental belief: The world needs fewer, better things. We launched in 2015 with New Wash, a first-of-its-kind cleansing cream made without the damaging detergents found in shampoo. Our stylers further simplify your routine—and are also made with nourishing, non-toxic ingredients. At the heart of our brand are professional hairdressers, who inspire and inform every formula we create.