Albert Messmer and Michael Ludwig Messmer aimed to create a brand beyond genders, languages or races. Their only vision was to unite the desires of all sports lovers under one roof. This idea began in 1923 when they developed the first football cleats in the world. Since then, they gradually became the popular sports brand they are today. In over 90 years, they have sponsored teams like Real Madrid, Danish National Team, and Scottish giants Rangers F.C.