It all started in 1991, when a 10-year-old kid named Deezy spent countless afternoons in his grandma’s kitchen in West Philly, learning the secrets of a perfect cheesesteak from his grandpa. A Philly original through and through, his grandpa showed Deezy how to pick the best ribeye, nail the perfect griddle heat, and master the art of cheesesteak-making. These lessons weren’t just about cooking—they were about family, tradition, and the bold, unforgettable flavor of Philly.